Violeta Arango         

producer / ethnographic researcher






︎︎︎BACK TO KEY RESERACH PROJECTS

Client: LVHM (Möet / Henessy)

Project: Möet / Henessy Cutural Heritage 

Agency: Platform13

Sypnosis: To identify the role that luxury drink brands play within culture

Role: Project Manager / Research Assistant 

My involvement:

  • Project Management
  • Interview support
  • Qualitative analysis support
  • Deck write upC

Challenge

The task was to define a credible role for LVMH's portfolio of luxury drinks brands to play within culture, and also to understand and find solutions to the barriers that existed to embracing it internally.
Insight

We dived in depth into the cultural universe that surrounds Moet-Hennessy, touching all corners of relevance and identifying key case studies that exemplified best practice brand and company work in cultural spaces.

This was followed by an internal audit with 15+ interviews with senior stakeholders across the LVMH portfolio to better understand what culture meant to the team and what barriers existed internally.
Output

The result of was a detailed state of play of the global cultural landscape, including 10 best practice case studies to learn from and a new internal definition of culture.

Hand in hand with the client and through a final workshop, we delivered a realistic and actionable operational framework for the internal team at Möet-Hennessy to utilise to identify and prioritise how to to break down barriers and push culture forwards within the business.