Client: LVHM (Möet / Henessy)
Project: Möet / Henessy Cutural Heritage
Agency: Platform13
Sypnosis: To identify the role that luxury drink brands play within culture
Role: Project Manager / Research Assistant
Project: Möet / Henessy Cutural Heritage
Agency: Platform13
Sypnosis: To identify the role that luxury drink brands play within culture
Role: Project Manager / Research Assistant
My involvement:
- Project Management
- Interview support
- Qualitative analysis support
- Deck write upC
Challenge
The task was to define a credible role for LVMH's portfolio of luxury drinks brands to play within culture, and also to understand and find solutions to the barriers that existed to embracing it internally.
The task was to define a credible role for LVMH's portfolio of luxury drinks brands to play within culture, and also to understand and find solutions to the barriers that existed to embracing it internally.
Insight
We dived in depth into the cultural universe that surrounds Moet-Hennessy, touching all corners of relevance and identifying key case studies that exemplified best practice brand and company work in cultural spaces.
This was followed by an internal audit with 15+ interviews with senior stakeholders across the LVMH portfolio to better understand what culture meant to the team and what barriers existed internally.
We dived in depth into the cultural universe that surrounds Moet-Hennessy, touching all corners of relevance and identifying key case studies that exemplified best practice brand and company work in cultural spaces.
This was followed by an internal audit with 15+ interviews with senior stakeholders across the LVMH portfolio to better understand what culture meant to the team and what barriers existed internally.
Output
The result of was a detailed state of play of the global cultural landscape, including 10 best practice case studies to learn from and a new internal definition of culture.
Hand in hand with the client and through a final workshop, we delivered a realistic and actionable operational framework for the internal team at Möet-Hennessy to utilise to identify and prioritise how to to break down barriers and push culture forwards within the business.
The result of was a detailed state of play of the global cultural landscape, including 10 best practice case studies to learn from and a new internal definition of culture.
Hand in hand with the client and through a final workshop, we delivered a realistic and actionable operational framework for the internal team at Möet-Hennessy to utilise to identify and prioritise how to to break down barriers and push culture forwards within the business.