Client: BBC1Xtra
Project: 4 to 6
Agency: ON ROAD
Sypnosis: An ethnography of youth violence between the hours of 4 pm - 6 pm
Role: Research Assistant
Project: 4 to 6
Agency: ON ROAD
Sypnosis: An ethnography of youth violence between the hours of 4 pm - 6 pm
Role: Research Assistant
My involvement:
- Reccruitment assistance
- Interview assistant
- Support with street interviews + audio recording
- Support with qualitative analysis
Challenge
An insight was causing consternation within the BBC’s team: between the hours of 4 to 6 young people were said to be most vulnerable to the threat of violence and crime. Aiming at understanding the truth, ON ROAD were asked to find out what was really going on in some of London’s most dangerous boroughs and to uncover insights to inform the BBC Creative team.
Insight
A key insight centered on space, or the lack of it. The creeping privatization in inner city London and the lack of places where young people feel invited in, means parks, chicken shops and street corners are often the only spaces they can claim as their own. Young people often congregate heavily in these destinations, increasing the possibility of violence through sheer proximity.
A key insight centered on space, or the lack of it. The creeping privatization in inner city London and the lack of places where young people feel invited in, means parks, chicken shops and street corners are often the only spaces they can claim as their own. Young people often congregate heavily in these destinations, increasing the possibility of violence through sheer proximity.
Output
Our research has gone on to inform the creation of a curriculum the BBC team are rolling out locally in London. The platform that accompanied our work was shared amongst key senior stakeholders inside the Corporation and gained some notoriety for its raw, unfiltered, occasionally shockingly honest content.
Our research has gone on to inform the creation of a curriculum the BBC team are rolling out locally in London. The platform that accompanied our work was shared amongst key senior stakeholders inside the Corporation and gained some notoriety for its raw, unfiltered, occasionally shockingly honest content.